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Nokia N93 Cannes Lions Young Creatives' Film Competition
A team from The Netherlands has won the inaugural Cannes Lions Young Creatives' Film Competition for which entries were filmed on the new Nokia N93 mobile video device.
Roos de Kok, an art director from Cygnus X-3 agency and Liat Azulay, an art director at EuroRSCG, created a 30 second commercial that encouraged business travelers to return to Cannes with their partners. They beat nine other teams from around the world to scoop the Gold Medal which was presented by Bernard Brochand, Mayor of Cannes, on Saturday 24 June.
The teams were amongst the first users of the Nokia N93, a device that offers uncompromised digital camcorder, telephony and rich Internet communication functionalities. Featuring a 3.2 megapixel camera with Carl Zeiss optics, DVD-like video capture and 3x optical zoom, the Nokia N93 also boasts advanced connectivity options. Link directly to a TV for a widescreen movie experience, upload images and video to online albums or blogs or burn movies to DVD with the included Adobe Premiere Elements 2.0 software.
"The Nokia N93 marks a new era in mobile video devices," said Tapio Hedman, senior vice president, Multimedia Marketing, Nokia. "So it's fitting that it is being used in a competition that explores a new facet of advertising: advertising on mobiles. The entries were all fantastic and really showcased what the Nokia N93 can achieve. Congratulations to the Netherlands team."
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