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HP intoduces Photosmart R717, M417, M22 and M23 Digital CamerasIn advance of the annual Photo Marketing Association (PMA) show in Orlando, Fla., HP announced several new offerings designed to further the company's leadership in the digital photography market by delivering high-quality, easy-to-use and affordable solutions for everyone from beginners to pros.Recognizing that a great image begins with a great camera, the company expanded its line of award-winning digital cameras with the introduction of five new models, including the limited-edition HP Photosmart BMW Williams.F1 Team Special Edition Digital Camera. There product announcements are the first of many digital photography products - including photo printers, inks, specialty media, digital cameras, scanners and PCs - HP plans to deliver in 2005 to support the company's strategy to deliver the best overall photography experience. "HP provides a simple path for consumers and professionals alike to capture, print and share their photos the way they want, when and where they want," said Vyomesh Joshi, executive vice president, Imaging and Personal Systems Group, HP. "Our complete portfolio sets a new standard in the industry for long-lasting, high-quality photos at affordable prices." Gallery-quality results that last for generations with HP photo printers Additionally, HP has partnered with leaders in the industry to offer a complete solution for the digital photographer. These include digital input from solutions such as: Creo's Leaf digital camera backs and scanners; color management solutions from GretagMacbeth - featuring software and hardware profiling customized for the HP Designjet 90 Printer series; and, photo manipulation and image enhancement using Adobe Photoshop. Stylish new line of digital cameras offer quality and simplicity HP's new line of cameras, including the HP Photosmart R717, M417, M22 and M23 Digital Cameras with HP Instant Share, offer users quality, simplicity and style at estimated prices ranging from $149 to $349.(3) The HP Photosmart R717 Digital Camera, with durable, stainless steel construction, and the HP Photosmart M417 both feature a unique ergonomic grip. The HP Photosmart M22 and M23 Digital Cameras come in a new weather-resistant all-metal case for taking photos in a variety of conditions. To help ensure that printed photos result in picture-perfect color output, all of these new digital cameras feature HP's exclusive Real Life technologies -- a series of technical advancements developed by HP Labs, the company's central research facility, that helps take the guesswork out of digital photography and makes it easy to produce great photos that are crisp, realistic and true to life. Partnering with iconic brands for a personalized approach to cameras This year, HP is partnering with influential brands to personalize one of its top-selling cameras, offering consumers products that fit their unique style. In time for the start of the Formula One racing season, HP worked with BMW to create the HP Photosmart BMW Williams.F1 Team Special Edition Digital Camera. Designed for car and racing enthusiasts, the navy blue camera "revs" like an engine when turned on and features unique packaging - a silver collectors' tin embossed with the HP and BMW logos. This comes on the heels of the HP Photosmart "Harajuku Lovers" Digital Camera,(5) which HP co-designed with singer-songwriter, performer, actress and now fashion designer Gwen Stefani. HP teamed with Stefani to design a digital camera that would appeal to teens and tweens, a market where Stefani has tremendous recognition and influence. Both limited-edition cameras are stylized versions of the HP Photosmart R607 Digital Camera. + Post comment/question/reply
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