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Nokia Game kicks off on 21 october
Nokia Game 2002, an interactive adventure provided by Nokia, will be played from 11 to 29 November in nine languages across all 25 countries simultaneously. During the game, players receive a mission that they must complete within the next 20 days. Those players who complete the mission to the fullest (i.e. score the most points) will win. Compared to previous versions of Nokia Game, this year offers both active and casual players the opportunity to play at their own level. Due to a new game concept, players can enjoy the experience 24 hours a day, if they want to, and upload and share their own created content to amaze and impress fellow players.
In addition, players are challenged to create a new game identity and investigate - using their game identity - the borders between fiction and reality. Close cooperation with the world's largest music publishing companies has resulted in a game theme that will teach participants the ins and outs of today's music business.
Nokia Game uses the Internet, SMS, chat, interactive voice response (IVR) calls and mini-movies distributed over the web to share information and provide clues and instructions to the players. There is no participation fee to participate in Nokia Game. To play, participants need to have access to the Internet, an e-mail address, and a mobile phone with the capacity to receive short messages. There is no age limit to play the game, but minors need their guardian's permission to participate.
At the end of the game, the top 10-100 players in each country will each win a special new Nokia 3650 phone with integrated camera, video player and camcorder. The winners will be among the first in their region to own and use this new phone.
"This is the fourth time we are running Nokia Game for mobile phone users. Last year, over half a million people played and we expect as many, if not more, for this year's Nokia Game. Players are able to build their own pages to share information and content that they have created," said Pekka Rantala, Vice President, Marketing Services, Nokia Mobile Phones. "This type of promotional activity is an excellent fit with our brand promise of connecting people and reflects the growing importance of entertainment in mobile services."
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