Email
Password
Short Remember Me Help? Free Membership

Buy Used/Cheap/new

Consumers want Mobile Cell Phone Digital TV

Results announced from one of the world's first commercial mobile TV pilots in Helsinki, Finland reveal the popularity and willingness to pay for mobile TV services, underlining the potential of this exciting new mobile application. 41% of pilot participants would be willing to purchase mobile TV services and half thought that a fixed monthly fee of 10 euros was a reasonable price to pay. Over half (58%) said that they believed broadcast mobile TV services would be popular.

Digita, Elisa, MTV, Channel Four Finland (Nelonen), Nokia, TeliaSonera Finland and YLE jointly conducted the pilot in Finland between March and June 2005 with 500 users accessing mobile TV using the Nokia 7710 smartphone and DVB-H technology.

Content is king
According to the pilot results, pilot participants not only wanted to watch familiar program offerings, but they would also welcome mobile TV content that is suitable for short and occasional viewing. Familiar programs available through national Finnish television channels proved to be the most popular followed by sports and news channels (CNN, BBC World, Euronews). The Ice Hockey World cup games, the San Marino and Monaco Formula One as well as the UEFA Champions League match between Liverpool and AC Milan were among the top 10 programs viewed during the pilot.

Viewing patterns
In general, mobile TV users spent approximately 20 minutes a day watching mobile TV, although more active users watched between 30 to 40 minutes per session. Participants also watched mobile TV at different times than traditional TV peak hours.

Mobile TV was most popular while traveling on public transport to relax or to keep up to date with the latest news although it also proved popular at home for entertainment and complementing participants' main TV watching.

Pricing models
The potential commercial benefits of mobile TV are clearly evident from this pilot with 41% willing to pay for the service. Pilot members were charged a monthly fee of 4.90 euros although half of those that took part thought 10 euros per month was a reasonable price to pay. Overall, users preferred a fixed pricing model although many were also interested in a pay per view model - i.e. buying access for specific content such as a football match or racing competition.

The pilot results also reveal the key requirements from consumers in order to use mobile TV services:

- Easy and intuitive service usability
- Good technical functionality and reliability
- Content that is also suitable for short period viewing
- Mobile phone functions must not be compromised by the TV application

"The Helsinki pilot reinforces our belief that mobile broadcast TV is a significant opportunity," said Richard Sharp, Vice President, Rich Media, Nokia. "The message for the industry is clear: for mobile TV services to succeed we need relevant and compelling content, easy-to-use technology and reasonable and simple pricing plans. With these elements in place, consumer demand for mobile TV will follow."

DVB-H technology allows television channels to be distributed effectively to mobile devices. It provides the best user experience in the mobile environment with excellent, broadcast quality picture, reduced battery consumption and wide range of channels (up to 55 channel are possible).

+ Post comment/question/reply

Nokia 3250 newest Music Phone
The Nokia 3250, Nokia's newest music phone, grabbed the spotlight of Nokia Trends, an electronic music festival that took place in Berlin, Germany this weekend. This unique design twists to transform

Nokia XpressMusic music-optimized mobile phones
Nokia, the world leader in mobility, introduced "Nokia XpressMusic", a dedicated feature brand that makes it easy for consumers to identify Nokia's growing portfolio of music-optimized mobile devices.

Nokia racing game NitroSpin Racer Java Phones
Nokia announced the launch of the cross-platform connected car racing game NitroSpin Racer, expected to be available early next year on Java enabled cell phones through its SNAP Mobile service. Delive

Nokia Blackjack, Dominoes, Backgammon and Shuffleboard Games for Java Phones
Nokia, the leader in mobile communications, announced that the launch of its casual games collection for Java-enabled cell phones is expected to occur later this year. The first four titles in the ser

Nokia N70 3G Smartphone Digital Music Player and Stereo Audio
Nokia announced that it has started deliveries of the Nokia N70, a compact, beautifully styled, easy-to-use 3G smartphone. Incorporating a complete smartphone feature set, as well as a 2 megapixel cam

Nokia 6630 Music Edition iconic 3G smartphone
Nokia today announced the Nokia 6630 Music Edition, a special music version of the iconic 3G smartphone. The Nokia 6630 Music Edition has been designed with enhanced music functionality to make it con

Consumers want Mobile Cell Phone Digital TV
Results announced from one of the world's first commercial mobile TV pilots in Helsinki, Finland reveal the popularity and willingness to pay for mobile TV services, underlining the potential of this

Nokia N90 Mobile wins European Media Phone Award
Nokia announced that its flagship imaging device, the Nokia N90, has been awarded the European Media Phone of the Year 2005-2006 by the European Imaging and Sound Association (EISA), the largest edito

Nokia Mobile Search Software for Cell Phones 6680 6681 and 6630
Nokia introduced a pioneering mobile search software solution that provides users with easy and fast access to leading search engines directly from their Nokia handset. The search application is a sim

Yamaha high quality RH2C RH1C CM500 Headphones
Whether every musician understands, gigging musician, hobbyist or a casual listener, musicians understand that high-quality headphones are a vital component of any system. After carefully analyzing ev

Similar Products

Buy and Sell used @ eBay